ITAP (Industrial Transformation Asia Pacific) summit is held annually in Singapore. In 2019 the summit had 18,000 guests and 350 exhibitors. My team’s responsibility was to design the WOG (Whole of Government) booth at the summit. We gathered information from 6 different agencies and curated several 3D User Experiences in one booth.
Problem Statement
How might we integrate complex information from 6 different agencies into one space, while ensuring clear communication and a seamless and interactive user experience?
Process
Project Timeline and Process
Responsibilities
Research
Run/ partake in design thinking workshops
Creative problem solving
Content curation
Concept development
UX design in 3D space
Interaction design
Develop brand articulation and integration
Graphic and Layout Design
User Interface Design
Guide other designers
Liaison and communication with clients
Presentation of materials to clients
ITAP WOG Booth 2019
Outcome
2x Exhibition Booths exhibiting information from 6 different agencies
Curated journey with an overarching ‘AM (Automation) City’ concept that guides users to different areas where they can learn and interact with the content.
10+ integrated stops/interactions specifically designed to create a personalised experience for the user
